A hotel on the Great ocean road hotel – Rebranded for relaxing and unwinding with adventure and exploration

The Brief: Positioned right where surf meets the dense forest – the ‘great ocean road hotel’ is due for a rebrand and reposition.

The Answer: Pinnacle hotel is has some of the best nature can offer so why not utilise this to sell the hotel. ‘Relax indoors and out’ insight drove the brand to position semi premium. A logo device created to represent the mountains, the sea and the river the hotel is positioned against. Then a rollout across out of home to sell viewers on not just the hotel features but the outdoors and experience that comes with a stay at ‘Pinnacle’.