A magazine that no longer sells out to advertisers. Real stories from multiple sports. A general adventure within every page.

The Brief: ‘Swell’ the Surfing magazine has decided to grow their offering. The reason? Swell is surfing specific AND full of ads. It’s no longer about the success, failures, endurance or perseverance and that is where a core business problem to solve exists.

The Answer: The still before the thrill – Anticipation. Eagerness. Excitement. The bad sleep and the good times It’s always a cold dawn to start the adventure off. ‘Dawn’ magazine is born with a simple and relatable insight “ever epic adventure always starts early – a cold dawn”. With the brief cracked the execution needed to incapsulate the range of sports and nature. Using natural textures, illustration scribbled logos and deep etched action shots the cover was created. Furthering this with an article about runners and the endurance they go though.